BRANDING
Ideation & realization
Logo & brand design
I develop logos that are unique and perfectly represent your brand's essence. I also create a brand style guide that ensures consistency across all of your marketing materials.
Video
I specialize in crafting engaging videos that tell your brand's story, drive conversions, and leave a lasting impression on your audience.
Photography
From portraits that radiate confidence to product shots that showcase every detail, I create compelling visuals that tell your story and connect with your audience.
IN THIS PAGE
Showcasing brand stories
In this section, you’ll see a selection of projects I’ve worked on, showcasing the journey from creating a brand’s core identity through logo design to capturing its essence with photography and graphic elements.
Think of it as a taste of the entire design process. We’ll explore logo development, brand style guides that ensure consistency, and eye-catching visual elements. These all come together in professional photos that elevate your brand’s presence on websites, social media, and beyond.
FILMING | ANIMATION | EDITING
TrygFonden Hjertestart
In collaboration with Valtech, I had the opportunity to film, edit and animate a video for TrygFonden Hjertestart, an initiative that aims to increase the survival rate of cardiac arrests outside of hospitals in Denmark.
As an Art director and active producer graphic designer, I played a crucial role in developing of the entire video, ensuring that the message was conveyed effectively and resonated with the target audience. I used my skills in filming, motion graphics, animation and storytelling to create a work that could create an impact in the viewer.
This video was created with the intention of being submitted to the Danish Digital Awards, recognizing outstanding achievements in digital marketing. This project has been a rewarding experience, allowing me to use my design skills to make a real difference in people’s lives. I am proud to have been a part of such an impactful initiative.
VISUAL IDENTY FOR K-FORCE
A brand specializing in military products
I had the pleasure of crafting the logo and visual identity for K-force, a sub-brand of GrejFreak.dk dedicated to outdoor products with a military-inspired aesthetic.
K-force embodies the essence of strength, dependability, trust, and durability, values that are seamlessly reflected in its logo and branding materials. I meticulously designed the logo to capture the essence of the brand, ensuring that it resonates with its target audience. I developed comprehensive brand guidelines, outlining the proper usage of the logo, color palette, typography, and imagery.
To further establish a cohesive brand identity, I developed comprehensive brand guidelines, outlining the proper usage of the logo, color palette, typography, and imagery. The K-Force brand guidelines serve as a comprehensive roadmap, ensuring a consistent and impactful visual identity across all touchpoints.
These guidelines are designed to empower anyone who interacts with the brand, from internal design teams to external partners, to effectively communicate K-Force’s core values of strength, dependability, trust, and durability.
My contributions extended beyond the realm of graphic design. I meticulously crafted the product labels and hangtags, ensuring that they align seamlessly with the overall brand identity.
My goal was empowered K-force to establish a distinct and memorable presence in the outdoor market. The brand’s visual identity effectively communicates its core values, while my contributions across various aspects of the brand’s development have laid a solid foundation for its continued success.
Additionally, I took the helm of the product photography, capturing captivating images that showcase the products’ ruggedness and functionality. These images now grace GrejFreak.dk’s website, effectively attracting and engaging potential customers.
Sofie G. Mauri
SUNNY HIKER-LOGO, VISUAL IDENTITY AND CONTENTS
A brand specializing in outdoor products
I was thrilled to collaborate with GrejFreak for the creation of the Sunny Hiker logo, visual identity and contents.
Sunny Hiker is a brand passionate about empowering outdoor enthusiasts with innovative and reliable gear. My task was to develop a visual identity that captures the essence of their brand and resonates with their adventurous clientele.
Concept Development: Through in-depth discussions with the GrejFreak team, I gained a deep understanding of their brand values for Sunny Hiker: freedom, security, strength, and fun. These values became the guiding principles for the visual identity
I presented five unique logo concepts to the team, each meticulously crafted to embody their brand essence. After careful consideration, they selected the logo that perfectly captures their spirit: a majestic mountain adorned with a radiant sun.
This powerful icon represents the liberation, confidence, and joy that Sunny Hiker strives to instill in every adventurer.
Sunny Hiker’s color palette mirrors the natural world that their customers explore. Vibrant aqua green evokes the refreshing tranquility of nature, while the warm sunset orange embodies the excitement and wonder of reaching your destination. These colors are more than just aesthetics; they are the visual expression of Sunny Hiker’s adventurous spirit.
To ensure a cohesive brand experience, I developed comprehensive brand guidelines that outline the proper use of the logo, color palette, typography, and imagery. These guidelines serve as a roadmap for maintaining brand consistency across all platforms, from the website to product packaging.
Every visual element, from social media posts to website graphics, reflects the spirit of Sunny Hiker, solidifying its position as a reliable and exciting companion on every outdoor adventure.
My contributions extended beyond logo design and brand guidelines. I captured captivating product photography that showcases the functionality and ruggedness of Sunny Hiker’s gear. These visuals not only highlight the products’ features but also inspire a sense of adventure and possibility.
I produced engaging videos for Sunny Hiker’s social media channels, further amplifying their brand message and connecting with their audience.
Sofie G. Mauri
BEYOND THE LOGO
A Glimpse into Diverse Branding Journeys
While you’ve just seen a deep dive into two of my branding projects, my creative journey extends far beyond that single brand identity. I’ve had the privilege of collaborating with a wide range of businesses, from established companies to budding entrepreneurs, across diverse industries.
From hunting brands to outdoor gear companies, from perfumeries to communication agencies, from professionals in various fields to artists, I’ve had the honor of crafting unique visual identities that capture the essence of each brand.
Here you can see some of my branding creations.
